Web Survey Bibliography
Title Does Sequence Matter in Multimode Surveys: Results from an Experiment
Author Wagner, J., Arrieta, J., Guyer, H., Ofstedal, M. B.
Source Field Methods, 26, 2, pp. 141-155
Year 2014
Database SAGE Journals Online
Access date 21.10.2016
Abstract Interest in a multimode approach to surveys has grown substantially in recent years, in part due to increased costs of face-to-face (FtF) interviewing and the emergence of the Internet as a survey mode. Yet, there is little systematic evidence of the impact of a multimode approach on survey costs and errors. This article reports the results of an experiment designed to evaluate whether a mixed-mode approach to a large screening survey would produce comparable response rates at a lower cost than an FtF screening effort. The experiment was carried out in the Health and Retirement Study (HRS), an ongoing panel study of Americans over age 50. In 2010, HRS conducted a household screening survey to recruit new sample members to supplement the existing sample. The experiment varied the sequence of modes with which the screening interview was delivered. One treatment offered mail first, followed by FtF interviewing; the other started with FtF and then mail. A control group was offered only FtF interviewing. Results suggest that the mixed-mode options reduced costs without reducing response rates to the screening interview. There is some evidence, however, that the sequence of modes offered may impact the response rate for a follow-up in-depth interview.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2014
Bibliographic typeJournal article
Web survey bibliography - Field Methods (31)
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- Does Sequence Matter in Multimode Surveys: Results from an Experiment; 2014; Wagner, J., Arrieta, J., Guyer, H., Ofstedal, M. B.
- The Use of Cognitive Interviewing Methods to Evaluate Mode Effects in Survey Questions; 2014; Gray, M., Blake, M., Campanelli, P.
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- Accuracy of Within-household Selection in Web and Mail Surveys of the General Population.; 2014; Olson, K., Smyth, J. D.
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- Testing the Validity of Gender Ideology Items by Implementing Probing Questions ; 2013; Behr, D., Braun, M., Kaczmirek, L., Bandilla, W.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., D., Mendez, J. D.Smyth, J. D.
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- Comparing Ranking Techniques in Web Surveys; 2012; Blasius, J.
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- Why semantic differentials in Web-based research should be made from visual analogue scales and not...; 2012; Funke, F., Reips, U.-D.
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- Using the Internet to Give Children a Voice: An Online Survey of 10-and 11-Year-Old Children in Northern...; 2010; Lloyd, K., Devine, P.
- Comparing response rates from Web and mail surveys: A meta-analysis; 2008; Shih, T.-H., Fan, X.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Using Text Messages in U.S. Mobile Phone Surveys ; 2007; Steeh, C. G., Buskirk, T. D., Callegaro, M.
- An investigation of the effect of lotteries on web survey response rates; 2006; Heerwegh, D.
- Evaluation of Web Survey Data Collection Systems; 2002; Crawford, S. D.